I joined Core in May 2024 as a Marketing Associate, B2C.
My role encompasses a broad range of marketing and strategic development activities. I am responsible for the entire lifecycle of email marketing campaigns, from creation to execution. Additionally, I manage the logistical aspects of new partner intake, ensuring smooth onboarding processes. A key part of my work involves developing overarching strategies to promote Workforce Development (WFD) and Online education programs, aiming to expand their reach and impact.
Beyond strategy, I also dive into the analytical and creative aspects of marketing. This includes leading market research and analysis to identify trends and opportunities, and then translating those insights into compelling ad copy, headlines, and search propensities to attract target audiences. I am also tasked with building comprehensive go-to-market strategies and creating strategic content specifically designed to engage and attract prospective students.
My role encompasses a broad range of marketing and strategic development activities. I am responsible for the entire lifecycle of email marketing campaigns, from creation to execution. Additionally, I manage the logistical aspects of new partner intake, ensuring smooth onboarding processes. A key part of my work involves developing overarching strategies to promote Workforce Development (WFD) and Online education programs, aiming to expand their reach and impact.
Beyond strategy, I also dive into the analytical and creative aspects of marketing. This includes leading market research and analysis to identify trends and opportunities, and then translating those insights into compelling ad copy, headlines, and search propensities to attract target audiences. I am also tasked with building comprehensive go-to-market strategies and creating strategic content specifically designed to engage and attract prospective students.
