I joined Academy of Art University late summer of 2022 as the Marketing and Operations Manager.
In my current role, I am primarily responsible for developing new marketing strategies, managing complex digital projects, aid in maintaining quality copy on various webpages and defining success metrics.
I also monitor marketing compliance by all departments, process all marketing and university marketing related vendor invoices.
My top projects for the school have been an in-depth competitive analysis of other U.S. based art schools and a two-part educational trend analysis. Part one of the trend analysis focused on general educational trends related to graduation rates, course offering, minority enrollment and graduation rates and more. The second part of the trend analysis will focus specifically on the direction art schools are headed and why the top schools remain such even as the market for education shifts.
In my current role, I am primarily responsible for developing new marketing strategies, managing complex digital projects, aid in maintaining quality copy on various webpages and defining success metrics.
I also monitor marketing compliance by all departments, process all marketing and university marketing related vendor invoices.
My top projects for the school have been an in-depth competitive analysis of other U.S. based art schools and a two-part educational trend analysis. Part one of the trend analysis focused on general educational trends related to graduation rates, course offering, minority enrollment and graduation rates and more. The second part of the trend analysis will focus specifically on the direction art schools are headed and why the top schools remain such even as the market for education shifts.